Climate Change is a Complex, Important, and Political Issue Among Powersports Enthusiasts
Powersport enthusiasts associate 'political' & 'complex' with climate change, indicating concern over potential impact on their activities and recognition of...
Camping and Powersports Have a Strong Tie-In
Powersports consumers often enjoy camping. Leveraging this insight, marketers can co-create with camping gear retailers to offer tailor-made products and...
Most powersport consumers are concerned about the environment
64% of Powersports consumers care for the environment. Companies must balance eco-friendliness with performance, targeting both eco-conscious and less-conscious consumers.
Adult Beverage Has Strong Co-Promotion Opportunity Among Powersport Participants
Beer tops powersport enthusiasts' preferences, followed by spirits and wine. With thoughtful and responsible co-promotion, brands can tap into this...
Millennials Tend to be “Passive” yet Satisfied Insurance Consumers
Millennials under age 45, have higher satisfaction levels with their insurance providers, despite higher premiums. An opportunity for insurers lies...
Fuel Price Changes Have Little Impact on Planned Powersport Usage
Despite record high fuel prices in 2022, consumers' powersport vehicle usage remains largely unchanged. Our research reveals interesting differences across...
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