7 Unique Power Consumer Segments

Power Pulse Report - A Deep Dive Into the U.S. Power Consumer Landscape

The Power Pulse Report identifies 7 distinct powersports consumer segments with unique characteristics and habits, based on survey results from thousands of U.S. consumers.

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Power Up Your Consumer Insights

Detailed Profiles

Dive deep into each segment's unique characteristics, traits, and behaviors

Actionable Insights

Understand their engagement levels, vehicle ownership patterns, spending habits, and preferred purchasing channels

Marketing Recommendations

Equip yourself with data-driven strategies to tailor your approach for each segment

Using the Power Pulse Report’s consumer insights, you can build a winning marketing strategy around the 7 unique U.S powersports consumer segments, gaining the ability to:

  • Understand what truly drives each segment’s purchasing journey and behaviors, and recommendations on how to reach them
  • See the full picture of key U.S. powersports consumers, with both demographics and psychographics outlined within each segment
  • Maximize engagement with personalized messaging for each segment
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