Beverage Information Group

2023 Cheers On-Premise BARometer Handbook

Handbook Format: PDF

Available November 2023

The Cheers On-Premise BARometer Handbook provides comprehensive information on distilled spirits, beer and wine consumption.  The Handbook covers key beverage industry trends impacting bars and full-service restaurants and their customers. 

This edition includes:

  • 2022 on-premise consumption of beverage alcohol.
  • Analysis of the on-premise 2022 trends for spirits, wine and beer.
  • Historical industry consumption trends, 2019-2022.
  • Proprietary on-premise 2023 Beverage Alcohol Professionals Survey data.
  • Popular cocktails, shots, wine varietals and beer styles.
  • Alcohol Trends in 2022-23.
  • Effective adult beverage promotions and operator strategies.
  • Meet the Mixologist Profiles.
  • The Importance of Cocktail Menus.
  • Mocktails Grow Up.
  • On-Premise consumer behavior alcohols trends from Kantar Profiles/Mintel.
    • Includes attitudes on ordering Alcoholic Beverages at bars/restaurants.   
  • 2022 MRI-Simmons USA Beverage Alcohol Profiles
    • Category demographics
    • Top Brands usage by demographics
  • On- vs. Off-premise 2022 beverage alcohol retail dollar sales. 
      Handbook Format: PDF