What is Beverage Universe?
Beverage Universe is a comprehensive data subscription service that brings together and refines data from multiple sources, giving you a clear, holistic view of the Bev-Al industry to drive smarter decisions.
Predictive Trends & Insights
Created for beverage alcohol professionals who want to stay one step ahead, Trends & Insights gives you a forward-looking view into every Liquor category.
- See what’s coming next in your category with sales projections and estimates for the current quarter, the next quarter, and two quarters ahead
- View trends across multiple dimensions with over 15,000 rows of sales forecasts by state, channel, and price tier
Consumer and Trade Intelligence
Access proprietary survey data and analyses for a pronounced view of the Beverage market, and explore over 400,000 consumer data points yourself.
- Demographics for each respondent, helping you fully understand your potential customers
- Comprehensive views of the consumer landscape through longitudinal results, allowing you to track trends quarterly and annually
Executive Summaries and Reports
Receive in-depth quarterly reports and executive summaries that spotlight today’s most important topics and forecast upcoming trends, keeping you consistently ahead of the competition.
- Analyze the data alongside expert commentary to spark ideas and bring new viewpoints to your strategies
- Draw confidence from trusted insights, written by experienced analysts with years of combined industry expertise
Why Beverage Universe?
For more than nine decades, we’ve provided reliable resources to the beverage alcohol industry, supporting professionals wherever and whenever they need it most. Continued innovation has driven our success, and we believe that if you don’t adapt, you fall behind.
Our strong relationships and data partnerships with leading companies give you a multidimensional view of key brands and insights. We bring together reliable, diverse data sources to deliver fresh perspectives on the beverage alcohol industry.
Beverage Universe draws on over 40 years of Beverage Handbook expertise to deliver time-tested, proven-accurate insights into the industry. Paired with our proprietary consumer survey data and sales forecasts, you’ll gain a comprehensive, panoramic view of the beverage alcohol market.
With decades of industry experience, our team of skilled researchers and analysts delivers insights you can trust to guide your most important decisions. These professionals work directly with the data every day, ensuring you receive reliable, actionable intelligence backed by deep knowledge of the beverage alcohol industry.
As an independent company, we keep your data, analysis, and insights completely unbiased and free from outside influence. With Beverage Universe, you get accurate facts and objective recommendations without any competing interests.
Curated and Designed For:
Marketers
Researchers
Investors
Sales
Consultants
Analysts
Agencies
Strategists
Marketers
Researchers
Investors
Sales
Consultants
Analysts
Agencies
Strategists
Explore the Universe:
As a Beverage Universe Member, you’ll gain unlimited access to all the exclusive resources below:
Handbook Excelerator
Our Front-end tool lets you explore Handbook data your way
Data Extracts
Integrate consumer data into your strategy with our detailed survey results
Trade Reports
Data and insights from the professional side of the Bev-Al industry
Beverage Universe Use Cases:
Steven - Head of Competitive Research
- Analyzed geographic, state, and regional brand data from Excelerator to understand where competitors were strongest and where opportunities existed
- Outlined supplier and brand comparisons to benchmark performance and spot emerging threats
- Utilized Trends & Insights forecasts to determine which markets were viable for his upcoming product launch
Amanda - National Sales Director
- Used consumption data from Excelerator to evaluate her category’s current performance
- Discovered untapped market potential through Trends & Insights' sales projections, helping her prioritize where to focus her efforts for the greatest impact
- Equipped her sales reps with clear, tangible data on the brands they’re competing against
James - Marketing Strategist
- Used Beverage Universe’s consumer data extracts and Excelerator to combine consumer insights with brand performance
- Identified an ideal target audience to focus his campaign effectively
- Uncovered what motivated these new consumer segments' engagement and purchase behaviors
Jessica - Consumer Insights Analyst
- Identified gaps and opportunities in the beverage alcohol market with comprehensive data extracts and in-depth consumer reports
- Pinpointed entirely new target personas to focus her team’s marketing and product development efforts
- Commissioned a custom consumer survey for her strategic needs, gaining even deeper insights
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