Other distilled spirits categories saw mixed results in 2015. Vodka, tequila, brandy/cognac and cordials/liqueurs all experienced positive growth. But gin and rum continued their downward trend, declining 1.8% and 1.5%, respectively. Domestic gin has been steadily decreasing over the past few years, pulling the overall segment down. Rum consumption remains the second-largest spirit category, but decreasing volumes show consumers' willingness to explore other categories.
In 2016, consumers are expected to continue that experimentation, especially as improving economic conditions raise disposable income. That should lead to nineteen straight years of growth for the distilled spirits industry. Millennials seem to be driving a number of categories, with older Millennial consumers representing the largest share of drinkers in the bourbon, Irish whiskey, cognac, and prepared cocktails categories. Brands now understand the value of Millennial influence, as they produce new products that provide new variety.
About the 2016 Liquor Handbook
The Liquor Handbook is the most comprehensive source of information on U.S. spirits and sales trends. It includes consumption and projection information by category and by market, tracks leading brands and reports historical data. The publications can be purchased at www.bevinfostore.com or by calling Andrew Sims.
The Beverage Information Group
Marina Velez, Manager of Information Services
203-855-8499 ext. 2212
Andrew Sims, Sales & Marketing Manager
203-855-8499 ext. 2251