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The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection

The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection

NORWALK, Conn., Jan. 12, 2016 /PRNewswire/ -- The beverage alcohol industry saw another transformational year filled with new trends, rules and regulations, and hot growth categories contributing to an ever-changing landscape. Building upon an already extensive 50-plus year history of producing and distributing beverage alcohol data, the Beverage Information Group presents its 2016 collection of handbooks.

Ranging from the Handbook Advance, the industry's earliest and most complete report on beverage alcohol sales and consumption, to the Liquor Handbook, which provides the most accurate and in-depth U.S. distilled spirits market information, the collection of 2016 Handbooks is comprised of several must-have items for industry professionals.

The 2016 Handbooks include information pertaining to various alcohol categories including liquor, wine, and beer, as well as the on-premise market, supermarket and convenience store data. The primary topics included are brand depletions, consumption trends, retail sales analyses, advertising demographics and consumer demographics.

Domestic beverage alcohol sales hit $4.8 trillion in 2015, a 3.3% increase, and are projected to reach $5 trillion in 2016. While the vast majority of U.S. retail sales still occur in physical stores, the ecommerce market is growing. U.S. ecommerce sales accounted for 7.1% of the total beverage alcohol market in 2015. Purchasing a 2016 Handbook allows you to stay informed with the most current data available. The constant shifting of trends and sales data in the beverage alcohol industry make these handbooks a necessary part of every complete data library.

About the 2016 Handbooks
The 2016 Handbooks are the most comprehensive source of information on U.S. beverage alcohol industry sales trends. They include consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.

The 2016 Handbooks can be purchased at or by calling Andrew Sims at (203)-855-8499 Ext. 2251. Shipping and handling is $15 for U.S. residents, or $25 for international orders.

About the Beverage Information & Insights Group
BIIG serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and

The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251

Marina Velez, Senior Product Manager, Data & Insights
203-855-8499 Ext. 2212

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