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Craft, Flavored Malt & Imported Beers Experience Strong Growth While Traditional Beers Struggle In A Changing Marketplace

Craft, Flavored Malt & Imported Beers Experience Strong Growth While Traditional Beers Struggle In A Changing Marketplace

Norwalk, Conn. (October 14, 2015) – Innovation was a driving force for the beer industry in 2014. Despite improving economic conditions, beer business declined slightly, by .1% to 2.8 billion 2.25-gallon cases, according to the Beverage Information Group’s 2015 Beer Handbook. Beer consumer preferences continued to evolve, as disposable income increased and economic conditions improved.

The Craft beer category grew by 15.2% in 2014 to 242.4 million 2.25-gallon cases, not quite enough to counterbalance the overall beer industry decrease. The growth in craft affirms the trend of consumers switching to local, up-and-coming breweries. Imported beers from Mexico are also trending up, with growth coming from various demographic segments.

Younger consumers are more engaged with brands that offer a level of distinction. Two-thirds of respondents to a recent poll cited local production as being “important,” leading major brewers to follow the trend. MillerCoors shut down a larger North Carolina brewery, yet purchased a small craft brewery in California. Consumers are keen on supporting businesses in their regional area, creating a personal connection with the brand.

The rise and success of smaller breweries like Small Town Brewery, maker of Not Your Father’s Root Beer, is leading to new innovation among larger brewers. There are several varieties of “hard soda” and other categories scheduled for future release from major brands. Ciders continued to remain popular alternatives to traditional beers, growing at a rate of over 65% to 28.2 million cases.


About the 2015 Beer Handbook

The 2015 Beer Handbook is the most comprehensive source of information on U.S. beer industry sales trends. It includes consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.

The 2015 Beer Handbook is available for $815; the handbook with CD is $1,415. Shipping and handling is $15 for U.S. residents, or $25 for international orders. The 2015 Beer Handbook can be purchased at or by calling Andrew Sims at (203)-855-8499 ext. 251.

About the Beverage Information & Insights Group

Serving all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and

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