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What’s The Preferred Fashion Style of Powersports Consumers?

What’s The Preferred Fashion Style of Powersports Consumers?

Tristin Burdick | June 22, 2023

In the world of powersports, fashion merges with passion as enthusiasts seek the perfect ensemble to accompany their thrilling rides. Whether tearing through the dirt on an ATV or cruising the open road on a motorcycle, their choice of clothing becomes a reflection of their style and spirit. With this in mind, we conducted an extensive survey to uncover the secrets behind the apparel preferences of these dedicated individuals. Join us as we delve into the fascinating trends that shape their wardrobe choices, from preferred brands and materials to shopping habits and price considerations. Get ready to unlock the fashion secrets of powersports consumers and gain valuable insights.

Overview of Shopping Habits

When it comes to shopping for clothes, powersports consumers have unique habits. Our survey findings indicate that 49% of respondents shop for clothes only a few times per year, while an additional 39% shop even less frequently. This infrequent shopping behavior suggests that these individuals prioritize their time and make deliberate choices when updating their wardrobes.

Intriguingly, online platforms have emerged as the preferred shopping destination for the majority of powersports consumers, with a staggering 76% indicating a preference for online retailers. This shift towards online shopping highlights the importance of a strong and engaging digital presence for industry stakeholders. Brands and retailers need to ensure their online platforms are user-friendly, visually appealing, and offer a seamless shopping experience to attract and retain these customers.

As we dive deeper into the preferences of powersports consumers, our next section will explore the specific clothing brands that have captivated their attention and gained popularity within this passionate community.

Preferred Clothing Brands

When it comes to clothing, one brand reigns supreme among powersports consumers - Levi's. A staggering 47% of respondents favor this iconic brand, showcasing its strong appeal within the community. Coming in as close contenders are Under Armour and Columbia, each garnering a solid 37% preference.

Delving deeper into the survey, we asked respondents to select their ultimate favorite brand, and Levi's maintained its dominance with a 20% selection rate. However, it's worth noting that Columbia and Under Armour also held a significant presence. What's the common thread that ties these brands together? It seems that powersports consumers value quality, fit, and durability above all else when choosing their preferred clothing brands.

For industry stakeholders, this provides valuable insights into the factors that drive consumer loyalty. By focusing on delivering high-quality, durable apparel that offers an impeccable fit, brands can resonate with the needs and desires of powersports consumers. But let's not forget about the importance of footwear - next, we'll explore the preferred shoe brands among these passionate consumers.

Preferred Shoe Brands

When it comes to footwear, powersports consumers have their favorites. Sketchers and New Balance are at the top, with 34% and 33% of respondents, respectively, expressing a preference for these brands. Sketchers take the lead as the ultimate go-to shoe brand, with 20% of participants selecting it as their most favorited brand, narrowly surpassing New Balance.

The driving force behind these preferences lies in the aspects of comfort, fit, and availability. Sketchers captures the spotlight with its exceptional comfort and broad range of styles, while New Balance shines with its renowned comfort and well-fitted designs.

Insight into Apparel Quantity

We discovered that many consumers have an extensive shoe collection. Impressively, 43% of respondents own between 4-7 pairs of shoes, while 25% possess 8-11 pairs, and some even exceed this number. This reveals a strong affinity for footwear among this community.

Furthermore, when it comes to the durability of their clothing, our survey findings indicate that 36% of powersports consumers replace items after 3-4 years of use. However, an even larger segment, 43%, extend the lifespan of their apparel to five years or beyond. This highlights their appreciation for long-lasting, quality garments that can withstand the demands of their active lifestyles.

Key Factors in Apparel Choices

When it comes to selecting clothing, powersports consumers have made their preferences clear. Comfort reigns supreme, with a resounding 86% of respondents highlighting its importance in their decision-making process. The desire for clothing that allows for freedom of movement and ease of wear is a top priority.

Material quality is another significant factor, as reported by a majority of respondents. Powersports consumers value garments that are durable, weather-resistant, and made from high-quality materials that can withstand the demands of their adventures. They seek clothing that strikes a balance between functionality and style.

Price also plays a crucial role in apparel choices, with respondents prioritizing affordability alongside comfort and quality. While they understand the value of investing in durable and well-made clothing, they also appreciate options that fit within their budget. The sweet spot lies in finding clothing that delivers on all fronts without breaking the bank.

These findings reveal the mindset of powersports consumers when it comes to selecting apparel. Stakeholders in the industry should take note of the emphasis placed on comfort, material quality, and price.

Willingness to Spend on Different Items

Our survey uncovered fascinating insights into the spending habits of powersports consumers across various apparel items. Shirts, pants, and shorts typically fall within the $20-$50 price range, indicating a budget-conscious approach. However, when it comes to shoes and jackets, these passionate riders are willing to splurge a bit more, recognizing the importance of quality and durability in these items. Around 40% of consumers indicated a willingness to spend between $50-$100 on shoes, while 30% are open to investing between $100-$200. For jackets, 27% would spend between $50-$100, 40% would allocate between $100-$200, and an adventurous 26% would go above $200 for the perfect outerwear.

Typical Attire for Different Scenarios

When it comes to work attire, powersports consumers prefer a laid-back approach. Jeans and a t-shirt emerge as the go-to outfit for many, providing both comfort and a touch of rugged style. While some opt for a work uniform, such as those in service or maintenance roles, the majority lean towards the relaxed combination of denim and a casual top.

Around the house, comfort takes center stage. Shorts and a t-shirt rank as the preferred choice for powersports consumers, allowing them to unwind without compromising on ease of movement. Additionally, sweatpants prove to be a popular option, providing a cozy and relaxed fit for leisurely activities within the home.

These preferences for casual attire highlight the importance of comfort and functionality in the lives of powersports consumers. Industry stakeholders can leverage this insight to align their product offerings, ensuring that comfort and versatility remain at the forefront of their designs.

Final Takeaways

Reflecting on the survey, we uncovered intriguing insights that provide a deeper understanding of powersports consumers and their clothing preferences. One key finding is their infrequent shopping habits, with a strong preference for online platforms. This highlights the importance of a robust digital presence for industry stakeholders to effectively reach and engage with these consumers.

Furthermore, the survey revealed that brands like Levi's and Sketchers are highly favored among powersports consumers. The driving factors behind their preference for these brands are quality, comfort, and fit. This emphasizes the significance of prioritizing these aspects in product development and marketing strategies.

In terms of spending habits, powersports consumers exhibit a willingness to invest more in certain items like shoes and jackets, while placing greater importance on comfort, material, and price rather than branding. Understanding these factors is essential for stakeholders to align their pricing strategies and product offerings with the expectations of their target audience.

Overall, these insights serve as a stepping stone for the industry, guiding future trends and product development. Emphasizing comfort, quality, and reasonable pricing in line with the lifestyles of powersports consumers will be crucial to staying relevant and competitive in this dynamic market.

about the author

Tristin Burdick

Research Analyst, EPG Specialty Information

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