Tristin Burdick | March 16, 2023
Powersports enthusiasts have a lot to be passionate about. Whether it's roaring down a dirt track on a dirt bike or cruising on a wave runner on a lake, powersports is all about having fun and enjoying the great outdoors. EPG Specialty Information recently conducted a study that indicates that most are also concerned about the environment.
The survey found that over 64% of respondents expressed concern about the environment, while 36% were not particularly concerned. This aligns with other studies among the general population that indicate a growing passion for the environment. Environmentalism has become an increasingly important issue for people across all walks of life, and it appears that powersports enthusiasts are no exception.
This information is important for companies operating in the powersports industry. They need to consider the varying perspectives of their target customers and provide options that cater to both environmentally-conscious and less-conscious consumers. Companies that can strike a balance between eco-friendliness messaging along with other key selling features such as performance, features, durability, and affordability are likely to be successful.
It's also important to note that highlighting eco-friendliness is even more critical when addressing female powersports customers. Findings from the recent study show that environmental concern has been identified as an important factor for female customers, so companies that prioritize eco-friendliness in their products and messaging will have a better chance of attracting and retaining this demographic.
Fortunately, there are many ways that companies in the powersports industry can promote eco-friendliness without sacrificing performance or other important features. For example, manufacturers can develop alternative power options for some of their most popular models. They can also use and highlight sustainable materials in their products. Additionally, companies can incorporate eco-friendly messaging in their marketing campaigns to emphasize the importance of environmental stewardship to their customers.
In light of the importance of environmental concern in the minds of powersports consumers, revealed in the recent survey conducted by EPG Specialty Information, companies in the powersports industry need to consider the varying degrees of environmental consciousness among their customers. Providing eco-friendly options without sacrificing performance, features, durability, and affordability will be key. By striking this balance in their products and in their messaging, companies can attract both eco-conscious and not-so-conscious customers. Ultimately, this will help to ensure the long-term success of the powersports industry while also contributing to a healthier and more sustainable planet.