Beverage Information Group

2022 Cheers On-Premise BARometer Handbook

Handbook Format: Hard Copy

 Available December 2022

The Cheers On-Premise BARometer Handbook provides timely and comprehensive information on distilled spirits, beer and wine consumption.  The Handbook covers key beverage industry trends impacting bars and full-service restaurants and their customers. 

This edition includes:

  • 2021 on-premise consumption of beverage alcohol.
  • Analysis of the on-premise 2021 trends for beer wine and spirits.
  • Three-year industry consumption trends.
  • Proprietary on-premise 2022 operator survey data.
  • Popular cocktails, shots, wine varietals and beer styles.
  • Alcohol Trends in 2021-22.
  • Effective adult beverage promotions and operator strategies.
  • Meet the Mixologist Profiles.
  • Strategies to Avoid Over-Serving Customers.
  • No-Proof Beverages on the Rise.
  • On-Vs. Off-premise 2021 beverage alcohol retail dollar sales. 
  • On-Premise consumer behavior alcohols trends from Kantar Profiles/Mintel.
    • Includes attitudes on Trending Flavors and Ingredients in Alcoholic Beverages
  • 2022 Winter MRI-Simmons USA Beverage Alcohol Profiles
    • Category demographics
    • Top Brands usage demographics
    Handbook Format: Hard Copy