EPG Specialty Information Store

Adult Beverage Consumer Report: Beer Category Engagement

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At EPG Media & Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.

That's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.

We've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.

You can immediately download the second complimentary report, Beer Category Engagement, where you'll discover:

  • Beer Segment Engagement By Age Group
  • Beer Consumption Indexed to Age Group and Income

The two subsequent reports will be published in the coming weeks, all available for complimentary download.