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6 Unique Consumer Segments

Beverage Alcohol Consumer Report - A Deep Dive into the U.S. Bev-Al Landscape

We surveyed thousands of consumers to understand who "American Drinkers" are, how and when they consume alcohol, and what drives their purchasing decisions in both the on- and off-premise channels. With these findings, we segmented them into six distinct consumer segments.

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Download Your Free Preview

As your valued industry partner, we are offering you a complimentary report showcasing some of our exclusive consumer findings.

Download your free Beverage Consumer Report below to learn more about the American Adult Beverage Drinker.

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Tap Into Consumer Insights

Go Beyond Demographics

Dive deeper than age and income to discover the psychographics driving purchasing decisions

Create Targeted Campaigns

Tailor your messaging and positioning to each segment for maximum resonance and engagement

Innovate with Confidence

Stay ahead of the curve and identify new opportunities based on evolving consumer habits

Using our report’s consumer findings and insights, you can build a winning marketing strategy around the 6 unique U.S consumer drinking segments, gaining the ability to:

  • Understand what truly drives each segment’s purchasing decisions, and recommendations on how to reach them
  • See the full picture of the key U.S. drinking consumers, with both demographics and psychographics outlined within each segment
  • Maximize engagement with personalized messaging for each segment
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