6 Unique Consumer Segments
Beverage Alcohol Consumer Report - A Deep Dive into the U.S. Bev-Al Landscape
We surveyed thousands of consumers to understand who "American Drinkers" are, how and when they consume alcohol, and what drives their purchasing decisions in both the on- and off-premise channels. With these findings, we segmented them into six distinct consumer segments.
Download Your Free Preview
As your valued industry partner, we are offering you a complimentary report showcasing some of our exclusive consumer findings.
Download your free Beverage Consumer Report below to learn more about the American Adult Beverage Drinker.
Tap Into Consumer Insights
Using our report’s consumer findings and insights, you can build a winning marketing strategy around the 6 unique U.S consumer drinking segments, gaining the ability to:
- Understand what truly drives each segment’s purchasing decisions, and recommendations on how to reach them
- See the full picture of the key U.S. drinking consumers, with both demographics and psychographics outlined within each segment
- Maximize engagement with personalized messaging for each segment
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