Tristin Burdick | March 20, 2023
Camping and powersports are two activities that often go hand in hand, with many powersports enthusiasts enjoying camping to enhance their outdoor experience. In this context, we conducted a study to delve deeper into these activities and understand the mindset of the consumer.
We found that powersport consumers enjoy camping for various reasons, such as connecting with nature, seeking adventure, socializing, enjoying flexibility, and saving money. Our research indicated that 32% of powersport consumers had gone camping in the last 12 months, highlighting the popularity of camping among this group.
This finding presents a significant opportunity for marketers and outdoor recreation companies to tailor their products and services to the needs and interests of this group. We recommend that powersport suppliers and manufacturers collaborate with camping gear retailers to tap into this existing customer base.
There are several ways to capitalize on this opportunity, such as cross-promotion, bundle sales, co-branding, joint marketing, and product development. For instance, powersport suppliers and manufacturers can bundle their products with camping gear and offer them as a package deal or create a special line of products designed for outdoor enthusiasts who enjoy both powersports and camping. Additionally, collaborating on social media campaigns, email marketing, or other forms of advertising that target outdoor enthusiasts can be highly effective.
Furthermore, manufacturers and OEMs can consider developing products that are specifically designed for camping enthusiasts, such as off-road vehicles that are ideal for camping trips or camping gear that is designed to be used with powersport equipment. By working together with camping gear retailers, manufacturers and OEMs can reach a wider audience of outdoor enthusiasts and increase sales.
In conclusion, camping is a significant component of the powersports culture, and it presents an opportunity for manufacturers and OEMs to tailor their products and services to the needs and interests of this group. By understanding the motivations of powersport consumers who enjoy camping, manufacturers and OEMs can collaborate with camping gear retailers to create innovative and effective strategies that drive sales and growth opportunities.
