Data Products

Our Historical Consumption products are for data-driven suppliers and manufacturers that need to evaluate consumption over a long time frame.  This historical view is ideal if you are involved in:

    • Long term brand and category projections
    • Developing predictive indicators
    • Production forecasting
    • Mergers and acquisitions
    • New product development
    • Capital expansion planning.

Liquor Handbook  offers brand-level and sub-category level consumption data. 

We've compiled all the brand consumption data published in our Liquor Handbook from 1980 to 2017.  That's 38 years of brand-level consumption data in a single, easy to use data file.

If your needs are for Liquor Handbook sub-category consumption data, we offer annual sub-category consumption totals from 1965 to 2017.  52 years of trended distilled spirits subcategory consumption.

Wine Handbook also offers brand-level and sub-category level consumption data. 

We've compiled all the brand and sub-category consumption data published in our Wine Handbook for the years 1980 to 2017.  That's 38 years of wine consumption data in a single, easy to use data file. 

All data is at the brand or category level and presented in 000s of 9L cases just like it's been reported in the printed editions. 

The Historical Consumption products are available in a flat or pivoted MS-Excel .xlsx file that can be loaded into any business intelligence application for easy manipulation and blending.

Brand and subcategory master lists are available so you can see exactly what data is available by year.  For more information, please contact Andrew Esham at