In recent years, there has been a significant nationwide trend of consumers spending more of their time outside and participating in outdoor recreational activities. This trend has been ongoing since 2015, with the outdoor participation rate increasing by more than 6% and adding over 30 million new participants. The reasons for this trend may include health and wellness, stress reduction, technology overload, environmental awareness, and other ways to socialize.
As a powersports industry player, it's essential to understand how this overall trend is impacting the way powersports consumers participate in outdoor recreational activities. Our research shows that there is a strong level of engagement between powersport consumers and outdoor recreational activities. Consumers are multi-faceted and are most likely to engage in multiple outdoor recreational activities.
Powersport suppliers and manufacturers can utilize this growing trend of outdoor recreational activities in their marketing. Here are some effective ways to do so:
- Highlight the connection between outdoor activities and powersports: Powersports are often used to access remote outdoor areas, and manufacturers can highlight this connection in their marketing campaigns. For example, they can show their equipment being used to reach camping sites, hiking trails, or other outdoor destinations.
- Promote the benefits of outdoor activities: Manufacturers can also highlight the physical and mental benefits of outdoor activities in their marketing. This can include promoting the health benefits of outdoor activities like hiking or camping, as well as the social benefits of participating in outdoor activities with family and friends.
- Emphasize sustainability: With the growing concern for the environment, manufacturers can emphasize the sustainable nature of powersports and outdoor activities. This can include promoting electric vehicles or highlighting how their products are designed to minimize environmental impact.
- Leverage social media: Powersport manufacturers can use social media platforms like Instagram and Facebook to showcase their products being used in outdoor recreational activities. This can include user-generated content from fans and followers who use their equipment for outdoor adventures.
- Collaborate with influencers: Manufacturers can collaborate with influencers who are passionate about outdoor recreational activities to promote their products. Influencers who have a large following in the outdoor enthusiast community can help spread awareness about the benefits of powersports and outdoor activities.
By leveraging the growing trend of outdoor recreational activities, powersport suppliers and manufacturers can increase brand awareness and reach a wider audience of outdoor enthusiasts. This can lead to increased sales and help establish their brand as a go-to option for outdoor enthusiasts looking for powersport equipment.