Tristin Burdick | April 6, 2023
EPG Specialty Information conducted a recent survey which found that consumers in the powersports industry are increasingly concerned about the environmental impact of their actions. Our findings suggest that to meet the needs of these environmentally conscious consumers, powersports companies should balance the desire for eco-friendliness with other important factors such as performance, features, durability, and affordability.
Our survey also revealed that powersports companies should consider eco-friendly initiatives and messaging to attract environmentally conscious customers. It is important for these companies to highlight the steps they are taking to make their products and operations more sustainable to meet the expectations of their environmentally conscious customer base.
In addition, our research suggests that powersport consumers are likely aware of the environmental issues in their local communities and take necessary actions to promote sustainability. By making eco-friendly choices when purchasing products, using their powersport vehicles, and disposing of them, consumers can contribute to a healthier environment.
To further promote sustainability in the powersports industry, our survey found that companies should invest in research and development to produce vehicles that are both environmentally friendly and high performing. It is crucial to create products that offer excellent performance and features without compromising on eco-friendliness.
In summary, our survey suggests that the powersports industry should balance the desire for eco-friendliness with other key factors and promote sustainability by investing in research and development, highlighting eco-friendly initiatives and messaging, and making efforts to produce vehicles that are both environmentally friendly and high performing. Together with consumers, the powersports industry can make a positive impact on the environment while enjoying the thrill of powersports.
