Trade Insights: Tequila Keeps Ticking

Tequila continues to lead the charge in beverage alcohol sales, maintaining its momentum across both on- and off-premise channels. According to the Beverage Information Group’s Q1 2024 survey, tequila remains the most impactful category for business—even as the broader agave spirits craze begins to stabilize.

This article offers a snapshot of the industry’s outlook, exploring:

• The latest tequila sales trends
• Operator sentiment and business impact

• Notable category shifts within agave spirits