2026 Ready-to-Drink Handbook

Now Available

The first ever Ready-to-Drink Handbook is here, delivering a comprehensive look at the RTD market, including spirit-based RTDs, wine-based RTDs, and flavored malt beverages/hard seltzers.

From leading brands and market share to state-by-state consumption trends, this new resource provides the essential data and insights you need to identify emerging opportunities, track category performance, and make more informed business decisions.

Explore key market insights, including:

• Ready-to-drink consumption
• Leading brands consumption
• Leading brands share
• Consumption by state
• Percent change by state
• Consumption ranked by state
• Per capita ranked by state
• Total ready-to-drink CDI
• Top 50 ready-to-drink brands