Trade Insights: Hard Seltzer Gets Boost On-Premise

Hard seltzer is making a strong comeback in bars and restaurants, according to the Beverage Information Group’s latest industry survey. While whiskey still dominates off-premise sales, on-premise operators report that hard seltzers are driving consumer excitement and menu interest in early 2025.

This article explores how several factors are shaping the beverage landscape across retail and hospitality sectors, including:

• Economic influences on buying behavior
• Shifting consumer preferences

• Seasonal trends affecting sales momentum