Powersports Consumer Report

Your Gateway to Mastering the Power Consumer Market

The powersports industry has a diverse range of consumers, each with their own unique preferences, lifestyles, and motivations. This year, EPG Specialty Information embarked on a journey to navigate the intricacies of this marketplace. Through meticulous surveying, seven distinct consumer segments emerged, each representing a specific subset of the powersports consumer base.

A Glance at the 7 Power Consumer Segments:

• Bargain Hunter: The cost-effective shopper
• Powersports Enthusiast: The die-hards
• E-Bike Aficionado: The green urban commuter
• ATV Consumer: The off-road thrill seeker
• Boating Enthusiast: The aquatic adventurer
• On-Road Adventurer: The highway cruiser
• Vacation Renter: The commitment-free enthusiast

The Powersports Consumer Report includes a detailed chapter for each of the 7 consumer segments. Each chapter identifies unique characteristics, traits, and behaviors within the segments:

• Overview and highlights of each segment
• Detailed demographic portfolios
• Engagement level in powersports
• Vehicle ownership by segment
• Spending behavior and buying intentions
• Purchasing locations and channel preferences
• Marketing recommendations for stakeholders
• And much more!

Your purchase of the Powersports Consumer Report includes seven chapters each detailing a consumer segment; each information-packed chapter is 5 pages in length.  The full report will auto-download upon purchase.  42 pages total.  Available in PDF only.