Cheers to Choice: Gen Z Drinking Habits

BEVERAGE UNIVERSE PRICE: $0

Cheers to Choice: Gen Z Is Drinking Differently provides a comprehensive look at how Gen Z is reshaping the beverage alcohol landscape through experimentation, premiumization, and a growing embrace of alcohol-free alternatives. Drawing on proprietary MyVoiceRewards consumer panel data, this report explores the evolving preferences, consumption behaviors, and category trends influencing one of the industry's most important generations.

The report reveals how Gen Z is expanding—not replacing—their beverage repertoire, with growing engagement across spirits, wine, beer, RTDs, and mocktails, creating new opportunities for innovation, product development, and marketing.

Explore key insights including:

• Gen Z beverage consumption trends and category growth
• The rapid rise of mocktails and moderation
• Premiumization across spirits, wine, and beer
• RTD consumption and evolving flavor preferences
• Generational shifts in drinking occasions and experimentation
• Strategic opportunities for brands, retailers, and suppliers

Backed by proprietary consumer research and real-time market data, Cheers to Choice: Gen Z Is Drinking Differently delivers actionable insights for suppliers, distributors, retailers, and marketers looking to understand and engage the next generation of beverage alcohol consumers.

Cheers to Choice: Gen Z Is Drinking Differently is available in PDF format.