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Brandy & Cognac Trends
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After a pandemic-era boom, the Brandy and Cognac category has seen a notable decline, with consumption dropping back to pre-COVID levels. Despite economic pressures and shifting consumer preferences, these spirits are finding new life in the cocktail scene.
This article explores how Brandy and Cognac are evolving to stay relevant through:
- Innovative mixology and on-premise creativity
- Cultural rebranding aimed at engaging a new generation of bartenders and drinkers
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Fruit-forward craft expressions appealing to modern palates