EPG Specialty Information Store

Adult Beverage Consumer Report: Wine Category Engagement

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At EPG Media & Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.

That's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.

We've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.

You can immediately download the fourth complimentary report, Wine Category Engagement, where you'll discover:

  • Wine Segment Engagement By Age Group
  • Wine Consumption Indexed to Age Group and Income

The full report series is now available for immediate download, individually and as a collective PDF.