8 Category Trends for 2025

As the beverage alcohol industry adapts to shifting consumer preferences and economic pressures, 2025 is shaping up to be a year of transformation. From the continued rise of no- and low-alcohol options to the growing influence of cannabis-infused drinks, this report highlights eight key trends redefining the market. With insights into evolving categories like RTDs, tequila, and wine, as well as the impact of tariffs and younger demographics, this guide offers a snapshot of where the industry is headed next.