40 Under 40 - BIG Supplement

40 Under 40 – Class of 2026 is a special digital edition honoring the rising stars who are shaping the future of the beverage alcohol industry. This annual recognition program celebrates dynamic young professionals whose leadership, innovation and impact are driving meaningful change across all three tiers.

Inside this special edition, you’ll find:

• Profiles of the 2026 honorees and their career journeys

• Insights into emerging leadership trends across retail, distribution and supplier tiers

• Personal perspectives on innovation, growth and navigating today’s evolving market

• Stories of mentorship, community involvement and industry advocacy

• A snapshot of the next generation redefining beverage alcohol

From forward-thinking entrepreneurs to standout retail and supplier leaders, 40 Under 40 – Class of 2026 spotlights the talent, passion and vision powering the industry’s next chapter.