2023 Cheers On-Premise BARometer Handbook

Available November 2023

The Cheers On-Premise BARometer Handbook provides comprehensive information on distilled spirits, beer and wine consumption.  The Handbook covers key beverage industry trends impacting bars and full-service restaurants and their customers. 

This edition includes:

• 2022 on-premise consumption of beverage alcohol.
• Analysis of the on-premise 2022 trends for spirits, wine and beer.
• Historical industry consumption trends, 2019-2022.
• Proprietary on-premise 2023 Beverage Alcohol Professionals Survey data.
• Popular cocktails, shots, wine varietals and beer styles.
• Alcohol Trends in 2022-23.
• Effective adult beverage promotions and operator strategies.
• Meet the Mixologist Profiles.
• The Importance of Cocktail Menus.
• Mocktails Grow Up.
• On-Premise consumer behavior alcohols trends from Kantar Profiles/Mintel.
• Includes attitudes on ordering Alcoholic Beverages at bars/restaurants.   
• 2022 MRI-Simmons USA Beverage Alcohol Profiles
• Category demographics
• Top Brands usage by demographics
• On- vs. Off-premise 2022 beverage alcohol retail dollar sales.