Trade Insights: Tequila Keeps Ticking

Tequila continues to lead the charge in beverage alcohol sales, maintaining its momentum across both on- and off-premise channels. According to the Beverage Information Group’s Q1 2024 survey, tequila remains the most impactful category for business, even as the broader agave spirits craze begins to stabilize. This article explores the latest sales trends, category shifts, and operator sentiment, offering a snapshot of how tequila is shaping the industry’s outlook ahead.