Trade Insights: Declines in Rum, Red Wine Cause Concerns

As consumer preferences continue to shift, the latest industry survey from the Beverage Information Group reveals troubling trends for rum and red wine. Based on data collected in the second half of 2024, both on- and off-premise operators report that declining sales in these categories are significantly impacting their businesses.

While whiskey, tequila, and craft beer remain strong performers, this article explores:

• The challenges facing underperforming segments like rum and red wine
• Key drivers behind the decline in consumer interest
• What these trends mean for the beverage alcohol landscape in 2025