Cover of 'Beverage Universe' report on going out in 2025 with a blue background and beverage bottles. Cover of 'Beverage Universe' report on going out in 2025 with a blue background and beverage bottles.
Cover of 'Beverage Universe' report on going out in 2025 with a blue background and beverage bottles.

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The 5 W's of Going Out in 2025

$199.00

BEVERAGE UNIVERSE PRICE: $0

The Beverage Universe Report: 5 W’s of Going Out in 2025 offers a detailed snapshot of current consumer behaviors and preferences within the on-premise beverage alcohol space, based on a June 2025 survey of nearly 500 participants from the MyVoiceRewards panel.

By exploring the “Who, What, Where, When, Why, and How” of going out for drinks, the report uncovers key trends shaping how Americans engage with bars, restaurants, and other social venues, including:

  • Shifting visit frequency — how often consumers are visiting on-premise locations and what’s driving changes.

  • Evolving drink choices — the latest preferences across beer, wine, spirits, and cocktails.

  • Rising popularity of non-alcoholic options — understanding the demand for low- and no-alcohol beverages.

  • Impact of digital discovery — how social media, apps, and online reviews influence where and what consumers drink.

The 5 W's of Going Out in 2025 report is 3 pages in length, and is only available in PDF format.