The 5 W's of Going Out in 2025

BEVERAGE UNIVERSE EXCLUSIVE

The Beverage Universe Report: 5 W’s of 2025 offers a detailed snapshot of current consumer behaviors and preferences within the on-premise beverage alcohol space, based on a June 2025 survey of nearly 500 participants from the MyVoiceRewards panel. By exploring the "Who, What, Where, When, Why, and How" of going out for drinks, the report uncovers key trends influencing how Americans engage with bars, restaurants, and other social venues. From shifting visit frequency and evolving drink choices to the growing popularity of non-alcoholic options and the impact of digital discovery methods, this report provides actionable insights for beverage industry professionals navigating a changing consumer landscape.