EPG Specialty Information
Power Pulse Report
Your Gateway to Mastering the Power Consumer Market
The powersports industry has a diverse range of consumers, each with their own unique preferences, lifestyles, and motivations. This year, EPG Specialty Information (EPGSI) embarked on a journey to navigate the intricacies of this marketplace. Through meticulous surveying, seven distinct consumer segments emerged, each representing a specific subset of the powersports consumer base.
A Glance at the 7 Power Pulse Consumer Segments:
- Bargain Hunter: The cost-effective shopper
- Powersports Enthusiast: The die-hards
- E-Bike Aficionado: The green urban commuter
- ATV Consumer: The off-road thrill seeker
- Boating Enthusiast: The aquatic adventurer
- On-Road Adventurer: The highway cruiser
- Vacation Renter: The commitment-free enthusiast
The Power Pulse Report includes a detailed chapter for each of the 7 consumer segments. Each chapter identifies unique characteristics, traits, and behaviors within the segments:
- Overview and highlights of each segment
- Detailed demographic portfolios
- Engagement level in powersports
- Vehicle ownership by segment
- Spending behavior and buying intentions
- Purchasing locations and channel preferences
- Marketing recommendations for stakeholders
- And much more!
Your purchase of the Power Pulse Report includes seven chapters each detailing a consumer segment; each information-packed chapter is 6 pages in length. The full report will auto-download upon purchase. 46 pages total. Available in PDF only.