Family & Powersports: A Consumer Report

Family & Powersports: A Consumer Report explores the powerful role family plays in introducing, sustaining, and expanding participation in powersports activities. Based on proprietary MyVoiceRewards consumer panel data, this report examines how early family exposure, shared experiences, and safety considerations influence lifelong engagement and shape the next generation of riders.

The report highlights how family dynamics, safety priorities, and generational interest create opportunities for brands and dealers to build lasting relationships and grow participation.

Explore key insights including:

• Family influence on powersports participation and vehicle exposure
• How spouses, partners, and children shape engagement and safety decisions
• Frequency of family participation and shared riding experiences
• How parents introduce children and grandchildren to powersports
• Safety practices and concerns among families
• Opportunities to engage younger and next-generation enthusiasts

Family & Powersports: Consumer Insights Report is available in PDF format.