Diving Head First into Helmets: A Powersports Report

For powersports enthusiasts, choosing the right helmet is about more than protection. Comfort, fit, safety, style, technology, and price all play a role in purchasing decisions. Diving Head First Into Helmets explores what influences helmet ownership and buying behavior across motorcycles, dirt bikes, snowmobiles, ATVs, UTVs, and side-by-sides, uncovering opportunities for powersports dealers, manufacturers, and industry professionals.

Drawing on first-party consumer research from the MyVoiceRewards panel, this report examines how riders select, use, and replace their helmets, including the features they prioritize and their willingness to invest in premium products and emerging technologies.

Inside the report, you'll discover:

• Helmet ownership and usage trends

• The most influential purchasing factors

• Brand preferences and purchasing behavior

• Helmet replacement cycles

• The growing role of smart helmet technology

• Consumer spending preferences

• Actionable opportunities for dealers and manufacturers