Brandy & Cognac Trends

After a pandemic-era boom, the Brandy and Cognac category has seen a notable decline, with consumption dropping back to pre-COVID levels. Despite economic pressures and shifting consumer preferences, these spirits are finding new life in the cocktail scene. From innovative mixology to fruit-forward craft expressions and cultural rebranding, brandy and Cognac are evolving to stay relevant with modern drinkers and a new generation of bartenders.