Adult Beverage Consumer Report: Cross-Category Consumption Beverage Universe

At EPG Media & Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.

That's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.

We've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.

The first report, Cross-Category Consumption, includes:

• Overall Combined Category Consumption
• Adult Beverage Consumption by Generation
• Category Consumers By Age Group
• Consumption Levels Indexed to Age Group