8 Category Trends for 2025

As the beverage alcohol industry adapts to shifting consumer preferences and economic pressures, 2025 is shaping up to be a year of transformation. From the continued rise of no- and low-alcohol options to the growing influence of cannabis-infused drinks, this report highlights eight key trends redefining the market.

Key areas of focus include:

• The evolution of categories like RTDs, tequila, and wine
• The impact of tariffs on pricing and supply chains
• Shifting behaviors among younger consumer demographics

• The rising demand for no- and low-ABV alternatives

This brief guide offers a data-backed snapshot of where the industry is headed next.