
EPG Specialty Information Store
8 Category Trends for 2025
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As the beverage alcohol industry adapts to shifting consumer preferences and economic pressures, 2025 is shaping up to be a year of transformation. From the continued rise of no- and low-alcohol options to the growing influence of cannabis-infused drinks, this report highlights eight key trends redefining the market.
Key areas of focus include:
- The evolution of categories like RTDs, tequila, and wine
- The impact of tariffs on pricing and supply chains
- Shifting behaviors among younger consumer demographics
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The rising demand for no- and low-ABV alternatives
This brief guide offers a data-backed snapshot of where the industry is headed next.