Free Consumer Preview - Powersports Business Market Data Book

Today’s powersports consumers aren’t defined by a single passion—they lead highly diversified leisure lifestyles. This free preview of the 2025 Powersports Business Market Data Book explores how interests beyond powersports, from outdoor adventure and fitness to travel and social experiences, shape how, when, and why consumers engage with the category.

Inside the report, you’ll discover:

• Why most powersports consumers are multi-passion, not single-category
• How outdoor and adventure activities deepen emotional connection and drive accessory and upgrade purchases
• Where time-intensive hobbies create engagement and service challenges—and how dealers can adapt
• How fitness, wellness, and lifestyle mindsets support longer ownership cycles
• Why experiential touchpoints, community events, and lifestyle content matter more than ever

Download your free preview today, and get the full story in this year's Market Data Book Collection.