Beverage Information Group

2024 Cheers On-Premise BARometer Handbook

Handbook Format: PDF

Available November 2024

The Cheers On-Premise BARometer Handbook provides comprehensive information on distilled spirits, beer and wine consumption.  The Handbook covers key beverage industry trends impacting bars and full-service restaurants and their customers. 

This edition includes:

  • 2023 on-premise consumption of beverage alcohol.
  • Analysis of the on-premise 2023 trends for spirits, wine and beer by category and segment.
  • Five-year historical industry case consumption trends, 2019-2023.
  • Proprietary on-premise 2024 Beverage Alcohol Professionals Survey data.
  • Popular cocktails, shots, wine varietals and beer styles.
  • On-Premise Alcoholic Beverages Consumed Most Often.
  • Drivers of Drink-Order Decisions.
  • Meet the Mixologist Profiles.
  • On-Premise consumer behavior alcohols trends from Kantar Profiles/Mintel
    • Includes attitudes on ordering Alcoholic Beverages at bars/restaurants.
    • Reasons for Consuming Alcoholic Beverages at Bars/Resturants.
    • Most Important Factors When Ordering Alcoholic Drinks. 
    • On- vs. Off-premise 2023 beverage alcohol retail dollar sales.
        Handbook Format: PDF