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2021 Woman Rider Consumer Panel Annual Report

Women are one of the fastest growing market segments within the motorcycle industry. Women account for roughly 19% of motorcycle riders on the road today [1]. This demographic has significant buying power and is often under-represented in the industry. Manufacturers and dealers can learn about this segment by listening to the opinions and behaviors of women motorcycle enthusiasts. This report will reveal new growth opportunities that manufacturers and dealers can capitalize on. The data specialist at EPG Brand Accelerator has cultivated a consumer panel of 226 female motorcycle enthusiasts who are invested in the industry through our magazines Rider, Thunder Press, and Women Rider. The data is collected from 11 survey topic areas.

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