Beverage Information Group

2020 Liquor Handbook

Handbook Format: Single User PDF

Publication Date: July 2020

For more than 50 years, the Liquor Handbook has been the most authoritative, reliable and accurate source for information on annual distilled spirits sales and consumption. The 300-plus page volume offers detailed data on every spirits category, a ranking of the industry's top 150 brands, a breakdown of advertising expenditures by brand and company, supplier performance, category development indices, major metro market demographics and more. Each category section includes a 12-year history of consumption listed by state market.  

For a flipbook preview of the 2019 Liquor Handbook, click on the link:

Handbook Format: Single User PDF