Riding into the Fall: A Powersports Report

Riding Into Fall: Seasonal Transition Opportunities explores how consumers adjust their riding habits as the seasons change—and the maintenance, service, parts and accessory opportunities those behaviors create for powersports dealers and industry professionals. 

Drawing on first-party consumer insights from the MyVoiceRewards panel, this report examines how riders prepare their motorcycles, ATVs, UTVs, snowmobiles, boats, personal watercraft and other equipment for changing conditions and the upcoming season.

Discover:

• How riding habits change in the fall
• Seasonal maintenance priorities
• The DIY vs. dealer service opportunity
• How boat and PWC owners prepare for the off-season
• What snowmobile enthusiasts are doing ahead of winter
• When consumers begin planning seasonal maintenance
• What can drive more customers to dealership service departments