{"product_id":"cheers-to-choice-gen-z-drinking-habits","title":"Cheers to Choice: Gen Z Drinking Habits","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-end=\"247\" data-start=\"186\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCheers to Choice: Gen Z Is Drinking Differently\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides a comprehensive look at how Gen Z is reshaping the beverage alcohol landscape through experimentation, premiumization, and a growing embrace of alcohol-free alternatives. Drawing on proprietary MyVoiceRewards consumer panel data, this report explores the evolving preferences, consumption behaviors, and category trends influencing one of the industry's most important generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe report reveals how Gen Z is expanding—not replacing—their beverage repertoire, with growing engagement across spirits, wine, beer, RTDs, and mocktails, creating new opportunities for innovation, product development, and marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eExplore key insights including:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eGen Z beverage consumption trends and category growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eThe rapid rise of mocktails and moderation\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003ePremiumization across spirits, wine, and beer\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eRTD consumption and evolving flavor preferences\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eGenerational shifts in drinking occasions and experimentation\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eStrategic opportunities for brands, retailers, and suppliers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBacked by proprietary consumer research and real-time market data, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCheers to Choice: Gen Z Is Drinking Differently\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers actionable insights for suppliers, distributors, retailers, and marketers looking to understand and engage the next generation of beverage alcohol consumers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eCheers to Choice: Gen Z Is Drinking Differently\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"PDF","offer_id":47916142100638,"sku":null,"price":3530.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/GenZReportCover.jpg?v=1782758039","url":"https:\/\/epgspecialtyinformation.com\/en-mx\/products\/cheers-to-choice-gen-z-drinking-habits","provider":"EPG Specialty Information Store","version":"1.0","type":"link"}