NEW: Liquor Handbook Dataset
This all-new workbook contains the 4 data tables used to produce all brand and category charts contained in the Liquor Handbook, allowing you to integrate your own data.
Integration & Flexibility
Bring your data together. Easily combine Liquor Handbook data with proprietary sales, depletion, shipment, or consumer datasets.
Access Exclusive Data
Comprehensive brand coverage. Includes more than 600 active distilled spirits brands.
Save Time & Eliminate Manual Work
Get directly to analysis. Spend less time organizing data and more time generating insights.
Bring your data together. Easily combine Liquor Handbook data with proprietary sales, depletion, shipment, or consumer datasets.
Analyze trends with greater precision than the standard Handbook. Additional dimensions such as sub-category, group, segment, and price tier provide more ways to slice the data.
New for 2026: Leading Brands by State. Identify top-performing brands in every state with data not previously available. Contains 5 years of data vs. the standard Handbook's 3 years.
Get the Newest Liquor Industry Insights
2026 Liquor Handbook
Now Available
The 2026 Liquor Handbook is the Beverage Information Group’s definitive data report for the distilled spirits industry including consumption, projections and sales.
Distilled liquor categories include straight whiskey, blended whiskey, Canadian whisky, Scotch, Irish whiskey, gin, vodka, tequila, rum, cordials and liqueurs, brandy and Cognac. This report includes key market data such as:
- 2025 consumption of distilled spirits and 2026 projections
- Total consumption data by category of liquor
- Per capita consumption by category and state
- Domestic vs. imported consumption by category
- Analysis of 500+ leading brands in 12 unique categories
- Top 150 Distilled Spirits Brands
- Category development analysis
- Performance of major suppliers in the spirits industry
- Trends in hot category segments including RTDs, tequila and domestic whiskey
