2021 Cheers On-Premise BARometer Handbook

This new edition of the Cheers On-Premise BARometer Handbook will include: on-premise beverage alcohol consumption by brand; on-premise non-alcohol beverage consumption patterns; data on demographics, promotion and advertising. Also included are exclusive results from the Cheers OnTrac Bar Managers study, including most effective beverage alcohol promotions, key drivers behind beverage alcohol selection, non-alcohol beverage preferences, brand specific data by type of establishment and 21 key metro markets; restaurant industry trends; and consumer behavior alcohol trends from Mintel.

Publication Date: December 2021