2020 Cheers On-Premise BARometer Handbook

The Cheers On-Premise BARometer Handbook provides timely and comprehensive information on distilled spirits, beer and wine consumption.  The Handbook also covers key beverage industry trends impacting bars and full-service restaurants and their customers. 

This edition includes:

• 2019 on-premise consumption of beverage alcohol.
• Analysis of the in-premise 2019 trends for beer wine and spirits.
• Five-year industry consumption trends.
• Proprietary on-premise 2020 operator survey data.
• Popular cocktails, shots, wine varietals and beer styles.
• Effective adult beverage promotions and operator strategies.
• On-Premise consumer behavior alcohols trends from Mintel.
• On-Vs. Off-premise 2019 beverage alcohol retail dollar sales. 
• Covid-19 Upsets the on-premise landscape in 2020.
• Game changers for 2020 in the on-premise:
• Cocktails To-Go
• Curbside pickup from restaurant and bars.
• Delivery from restaurants and bars.
• On-premise retailers open/closure status and other restrictions.
• Preliminary projections for 2020 reflecting COVID-19 impact to the on-premise.

Publication Date: January 2021