Trade Insights: RTDs Rule for Retailers, Vodka Spikes at Restaurants

This Beverage Universe report highlights the shifting landscape of beverage sales across both retail (off-premise) and hospitality (on-premise) channels. The report explores consumer behavior trends such as increased price sensitivity, trading down to less-expensive brands, and rising interest in no- and low-alcohol options. With detailed insights into category performance, sales outlooks, and shifting preferences, this edition provides data-driven guidance for navigating today’s evolving beverage market.