{"title":"Consumer Reports - Beverage Universe","description":"","products":[{"product_id":"beverage-alcohol-consumer-segmentation-report-beverage-universe","title":"Beverage Alcohol Consumer Segmentation Report - Beverage Universe","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Beverage Alcohol Consumer Report provides an in-depth examination of beverage alcohol drinking behavior in the United States.\u003c\/p\u003e\n\u003cp\u003eThis proprietary study, conducted by EPG Specialty Information and its Beverage Information Group analysts, provides a comprehensive understanding of consumer alcohol consumption across six drinker personas in the Retail and On-premise channels.\u003c\/p\u003e\n\u003cp\u003eThis report assesses drinking and shopping behaviors in the beer, wine, and distilled spirits categories.\u003c\/p\u003e\n\u003cp\u003eThe Beverage Alcohol Consumer Report identifies and documents six distinctive consumer personas in the United States.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCasual Drinkers\u003c\/li\u003e\n\u003cli\u003eModerate Socializers\u003c\/li\u003e\n\u003cli\u003eAspirational Urbanites\u003c\/li\u003e\n\u003cli\u003eComfortable Urbanites\u003c\/li\u003e\n\u003cli\u003eValue-Seeking Beer Enthusiasts\u003c\/li\u003e\n\u003cli\u003eAffluent Urban Adventurers\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe report begins with an overview of adult beverage consumption in the U.S., ‘The American Drinker’ and then explores the six unique consumer segments.  Insights from the study reveal drinking behaviors within each persona:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCategory and segment drinking preferences.\u003c\/li\u003e\n\u003cli\u003eBeverage alcohol channel consumption frequency and dollar share.\u003c\/li\u003e\n\u003cli\u003eCategory and segment consumption frequency across channels.\u003c\/li\u003e\n\u003cli\u003eNumber of drinks by category price tier and premise type.\u003c\/li\u003e\n\u003cli\u003eHow leading cocktails appeal to each persona.\u003c\/li\u003e\n\u003cli\u003eeCommerce shopping preferences.\u003c\/li\u003e\n\u003cli\u003eProduct attributes each persona seeks when making purchase decisions.\u003c\/li\u003e\n\u003cli\u003eReasons consumers drink and their primary drinking occasions.\u003c\/li\u003e\n\u003cli\u003eThe demographics necessary to understand where they live and how to target them.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis report was completed in 2023 from survey data compiled from 2,000+ adults of legal drinking age, balanced for gender, age, income, and distributed geographically across the United States.  The survey data was then segmented by multivariate clustering using the K-means algorithm.\u003c\/p\u003e\n\u003cp\u003eYour purchase of the Beverage Alcohol Consumer Report, includes the introductory chapter, ‘The American Drinker’, and six chapters detailing the individual personas.  Available in PDF.\u003c\/p\u003e\n\u003cp\u003eSales on data products are final.\u003c\/p\u003e","brand":"EPG Specialty Information","offers":[{"title":"Full Report","offer_id":45606861209758,"sku":null,"price":499.99,"currency_code":"USD","in_stock":true},{"title":"Free Preview","offer_id":45606861242526,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/Beverage_Consumer_Report_New_Cover_28f9cb40-80f2-4a8d-87ee-7f6b6745e135.jpg?v=1760967116"},{"product_id":"adult-beverage-consumer-report-cross-category-consumption-beverage-universe","title":"Adult Beverage Consumer Report: Cross-Category Consumption Beverage Universe","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt EPG Media \u0026amp; Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThat's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWe've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe first report, \u003cstrong\u003eCross-Category Consumption\u003c\/strong\u003e, includes:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003eOverall Combined Category Consumption\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003eAdult Beverage Consumption by Generation\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003eCategory Consumers By Age Group\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003eConsumption Levels Indexed to Age Group\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":45667203383454,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/CrossCategoryConsumptionReportCover.jpg?v=1729622381"},{"product_id":"adult-beverage-consumer-report-beer-category-engagement-beverage-universe","title":"Adult Beverage Consumer Report: Beer Category Engagement - Beverage Universe","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt EPG Media \u0026amp; Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThat's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWe've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eYou can immediately download the second complimentary report, \u003cb\u003eBeer Category Engagement\u003c\/b\u003e, where you'll discover:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eBeer Segment Engagement By Age Group\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eBeer Consumption Indexed to Age Group and Income\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":45667213082782,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/BeerCategoryEngagementCover.jpg?v=1731009286"},{"product_id":"adult-beverage-consumer-report-wine-category-engagement-beverage-universe","title":"Adult Beverage Consumer Report: Wine Category Engagement - Beverage Universe","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt EPG Media \u0026amp; Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThat's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWe've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe fourth report, \u003cb\u003eWine Category Engagement\u003c\/b\u003e, includes:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eWine Segment Engagement By Age Group\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eWine Consumption Indexed to Age Group and Income\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":45667215835294,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/WineCategoryEngagementCover.jpg?v=1731009949"},{"product_id":"adult-beverage-consumer-report-spirits-category-engagement-beverage-universe","title":"Adult Beverage Consumer Report: Spirits Category Engagement - Beverage Universe","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt EPG Media \u0026amp; Specialty Information, we believe consumers drive the Bev-Al industry, and understanding their mindsets is key to success.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThat's why we interviewed 2,500 consumers aged 21 and older about their consumption habits and category engagement, and are offering you free, exclusive access to our findings.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWe've distilled these insights into four consumer reports that highlight beverage alcohol engagement of U.S. consumers across age and generation in the Beer, Wine, and Spirits categories.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe third complimentary report, \u003cb\u003eSpirits Category Engagement\u003c\/b\u003e, includes:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eTop Spirits Segments Engagement By Age Group\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eSpirits Consumption Indexed to Age Group and Income\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":45667216294046,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/SpiritsCategoryEngagementCover.jpg?v=1731009538"},{"product_id":"the-5-ws-of-going-out-in-2025","title":"The 5 W's of Going Out in 2025","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"89\" data-end=\"343\"\u003e\u003cstrong data-start=\"89\" data-end=\"136\"\u003eThe Beverage Universe Report: 5 W’s of Going Out in 2025\u003c\/strong\u003e offers a detailed snapshot of current consumer behaviors and preferences within the on-premise beverage alcohol space, based on a June 2025 survey of nearly 500 participants from the MyVoiceRewards panel.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"549\"\u003eBy exploring the \u003cem data-start=\"362\" data-end=\"402\"\u003e“Who, What, Where, When, Why, and How”\u003c\/em\u003e of going out for drinks, the report uncovers key trends shaping how Americans engage with bars, restaurants, and other social venues, including:\u003c\/p\u003e\n\u003cul data-start=\"551\" data-end=\"1161\"\u003e\n\u003cli data-start=\"551\" data-end=\"667\"\u003e\n\u003cp data-start=\"553\" data-end=\"667\"\u003e\u003cstrong data-start=\"553\" data-end=\"581\"\u003eShifting visit frequency\u003c\/strong\u003e — how often consumers are visiting on-premise locations and what’s driving changes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"668\" data-end=\"766\"\u003e\n\u003cp data-start=\"670\" data-end=\"766\"\u003e\u003cstrong data-start=\"670\" data-end=\"696\"\u003eEvolving drink choices\u003c\/strong\u003e — the latest preferences across beer, wine, spirits, and cocktails.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"767\" data-end=\"879\"\u003e\n\u003cp data-start=\"769\" data-end=\"879\"\u003e\u003cstrong data-start=\"769\" data-end=\"815\"\u003eRising popularity of non-alcoholic options\u003c\/strong\u003e — understanding the demand for low- and no-alcohol beverages.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"1002\"\u003e\n\u003cp data-start=\"882\" data-end=\"1002\"\u003e\u003cstrong data-start=\"882\" data-end=\"913\"\u003eImpact of digital discovery\u003c\/strong\u003e — how social media, apps, and online reviews influence where and what consumers drink.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eThe\u003c\/em\u003e \u003c\/span\u003e\u003cem\u003e5 W's of Going Out in 2025\u003c\/em\u003e\u003cspan\u003e report is 3 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":45812941881502,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/BeverageUniverseReportCover.jpg?v=1753299217"},{"product_id":"cannabis-a-consumers-viewpoint","title":"Cannabis: A Consumer's Viewpoint","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"663\" data-start=\"345\"\u003eAs cannabis becomes increasingly mainstream, its connection to alcoholic beverages is evolving in complex and meaningful ways. This report examines how consumers perceive, use, and balance these two categories—uncovering where they compete, where they converge, and what it means for the future of adult consumption.\u003c\/p\u003e\n\u003cp data-end=\"875\" data-start=\"665\"\u003eBuilt on exclusive proprietary research, \u003cem data-end=\"775\" data-start=\"706\"\u003eCannabis: A Consumer's Viewpoint\u003c\/em\u003e provides a data-driven look at attitudes, behaviors, and emerging trends shaping both industries.\u003c\/p\u003e\n\u003cp data-end=\"902\" data-start=\"877\"\u003e\u003cstrong data-end=\"900\" data-start=\"877\"\u003eThis report helps you:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1116\" data-start=\"903\"\u003e\n\u003cli data-end=\"971\" data-start=\"903\"\u003e\n\u003cp data-end=\"971\" data-start=\"905\"\u003eIdentify evolving consumer mindsets across cannabis and alcohol\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"971\" data-start=\"903\"\u003e\n\u003cp data-end=\"971\" data-start=\"905\"\u003eUnderstand shifting occasions, motivations, and category interactions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1116\" data-start=\"1047\"\u003e\n\u003cp data-end=\"1116\" data-start=\"1049\"\u003eInform strategy for marketing, innovation, and brand positioning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1210\" data-start=\"1118\"\u003eDiscover how two powerful industries are redefining coexistence in the modern marketplace.\u003c\/p\u003e\n\u003cp data-end=\"1210\" data-start=\"1118\"\u003eThe \u003cem\u003eCannabis: A Consumer's Viewpoint\u003c\/em\u003e report is 7 pages in length, and is only available in PDF format.\u003c\/p\u003e","brand":"EPG Specialty Information","offers":[{"title":"PDF","offer_id":46455762550942,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/CannabisReportCover.jpg?v=1760978569"},{"product_id":"beyond-the-buzz-insights-into-low-and-no-alcohol-trends","title":"Beyond the Buzz: Insights into Low- and No-Alcohol Trends","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"186\" data-end=\"683\"\u003e\u003cstrong data-start=\"186\" data-end=\"247\"\u003eBeyond the Buzz: Insights into Low- and No-Alcohol Trends\u003c\/strong\u003e provides a comprehensive look at the rapidly evolving low- and no-alcohol (LNA) market in the U.S., offering data-driven analysis on consumer behaviors, category performance, and the forces shaping this mainstream movement. Based on proprietary MyVoiceRewards panel data and industry research, this report helps beverage professionals understand how moderation is reshaping drinking occasions, product innovation, and brand strategy.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"718\"\u003eExplore key insights including:\u003c\/p\u003e\n\u003cul data-start=\"720\" data-end=\"1615\"\u003e\n\u003cli data-start=\"720\" data-end=\"884\"\u003e\n\u003cp data-start=\"722\" data-end=\"884\"\u003e\u003cstrong data-start=\"722\" data-end=\"747\"\u003eMarket transformation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"1013\"\u003e\n\u003cp data-start=\"887\" data-end=\"1013\"\u003e\u003cstrong data-start=\"887\" data-end=\"906\"\u003eCategory growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1014\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1016\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1016\" data-end=\"1040\"\u003eConsumer motivations\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1313\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1195\"\u003eGenerational and demographic adoption\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1314\" data-end=\"1472\"\u003e\n\u003cp data-start=\"1316\" data-end=\"1472\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1350\"\u003eOn-premise and retail dynamics\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1473\" data-end=\"1615\"\u003e\n\u003cp data-start=\"1475\" data-end=\"1615\"\u003e\u003cstrong data-start=\"1475\" data-end=\"1502\"\u003eStrategic opportunities\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1617\" data-end=\"1824\"\u003eBacked by proprietary research and real-time consumer data, \u003cstrong data-start=\"1677\" data-end=\"1696\"\u003eBeyond the Buzz\u003c\/strong\u003e delivers actionable insights for suppliers, distributors, and marketers navigating the next phase of the moderation movement.\u003c\/p\u003e\n\u003cp data-start=\"1617\" data-end=\"1824\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem\u003eBeyond the Buzz: Insights into Low- and No-Alcohol Trends\u003c\/em\u003e\u003cspan\u003e report is 9 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":46165090009246,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/Low-No-AlcoholCover.jpg?v=1762449199"},{"product_id":"2025-consumer-reports-bundle-2-reports-b","title":"2025 Consumer Reports Bundle - 2 Reports B","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVALUE: $400\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBUNDLE PRICE: $350\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: FREE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"500\" data-start=\"122\"\u003e\u003cem\u003eINCLUDED IN THIS BUNDLE: \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"500\" data-start=\"122\"\u003eBeyond the Buzz: Insights into Low- and No-Alcohol Trends\u003c\/li\u003e\n\u003cli data-end=\"500\" data-start=\"122\"\u003eThe 5 W's of Going Out in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"247\" data-start=\"186\"\u003eBeyond the Buzz: Insights into Low- and No-Alcohol Trends\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eprovides a comprehensive look at the rapidly evolving low- and no-alcohol (LNA) market in the U.S., offering data-driven analysis on consumer behaviors, category performance, and the forces shaping this mainstream movement. Based on proprietary MyVoiceRewards panel data and industry research, this report helps beverage professionals understand how moderation is reshaping drinking occasions, product innovation, and brand strategy.\u003c\/p\u003e\n\u003cp data-end=\"718\" data-start=\"685\"\u003eExplore key insights including:\u003c\/p\u003e\n\u003cul data-end=\"1615\" data-start=\"720\"\u003e\n\u003cli data-end=\"884\" data-start=\"720\"\u003e\n\u003cp data-end=\"884\" data-start=\"722\"\u003e\u003cstrong data-end=\"747\" data-start=\"722\"\u003eMarket transformation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1013\" data-start=\"885\"\u003e\n\u003cp data-end=\"1013\" data-start=\"887\"\u003e\u003cstrong data-end=\"906\" data-start=\"887\"\u003eCategory growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1151\" data-start=\"1014\"\u003e\n\u003cp data-end=\"1151\" data-start=\"1016\"\u003e\u003cstrong data-end=\"1040\" data-start=\"1016\"\u003eConsumer motivations\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1313\" data-start=\"1152\"\u003e\n\u003cp data-end=\"1313\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1154\"\u003eGenerational and demographic adoption\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1472\" data-start=\"1314\"\u003e\n\u003cp data-end=\"1472\" data-start=\"1316\"\u003e\u003cstrong data-end=\"1350\" data-start=\"1316\"\u003eOn-premise and retail dynamics\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1615\" data-start=\"1473\"\u003e\n\u003cp data-end=\"1615\" data-start=\"1475\"\u003e\u003cstrong data-end=\"1502\" data-start=\"1475\"\u003eStrategic opportunities\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1824\" data-start=\"1617\"\u003eBacked by proprietary research and real-time consumer data,\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1696\" data-start=\"1677\"\u003eBeyond the Buzz\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edelivers actionable insights for suppliers, distributors, and marketers navigating the next phase of the moderation movement.\u003c\/p\u003e\n\u003cp data-end=\"1824\" data-start=\"1617\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem\u003eBeyond the Buzz: Insights into Low- and No-Alcohol Trends\u003c\/em\u003e\u003cspan\u003e report is 9 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1824\" data-start=\"1617\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\" data-end=\"136\" data-start=\"89\"\u003eThe Beverage Universe Report: 5 W’s of Going Out in 2025\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eoffers a detailed snapshot of current consumer behaviors and preferences within the on-premise beverage alcohol space, based on a June 2025 survey of nearly 500 participants from the MyVoiceRewards panel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"549\" data-start=\"345\"\u003eBy exploring the\u003cspan\u003e \u003c\/span\u003e\u003cem data-end=\"402\" data-start=\"362\"\u003e“Who, What, Where, When, Why, and How”\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eof going out for drinks, the report uncovers key trends shaping how Americans engage with bars, restaurants, and other social venues, including:\u003c\/p\u003e\n\u003cul data-end=\"1161\" data-start=\"551\"\u003e\n\u003cli data-end=\"667\" data-start=\"551\"\u003e\n\u003cp data-end=\"667\" data-start=\"553\"\u003e\u003cstrong data-end=\"581\" data-start=\"553\"\u003eShifting visit frequency\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— how often consumers are visiting on-premise locations and what’s driving changes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"766\" data-start=\"668\"\u003e\n\u003cp data-end=\"766\" data-start=\"670\"\u003e\u003cstrong data-end=\"696\" data-start=\"670\"\u003eEvolving drink choices\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— the latest preferences across beer, wine, spirits, and cocktails.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"879\" data-start=\"767\"\u003e\n\u003cp data-end=\"879\" data-start=\"769\"\u003e\u003cstrong data-end=\"815\" data-start=\"769\"\u003eRising popularity of non-alcoholic options\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— understanding the demand for low- and no-alcohol beverages.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1002\" data-start=\"880\"\u003e\n\u003cp data-end=\"1002\" data-start=\"882\"\u003e\u003cstrong data-end=\"913\" data-start=\"882\"\u003eImpact of digital discovery\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— how social media, apps, and online reviews influence where and what consumers drink.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eThe\u003c\/em\u003e \u003c\/span\u003e\u003cem\u003e5 W's of Going Out in 2025\u003c\/em\u003e\u003cspan\u003e report is 3 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"Default Title","offer_id":46169168609438,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/ConsumerReportsBundle_2.jpg?v=1762521891"},{"product_id":"the-liquor-store-experience-of-the-future","title":"The Liquor Store Experience of the Future: Consumer Perspective","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-start=\"186\" data-end=\"247\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"104\" data-end=\"585\"\u003e\u003cstrong data-start=\"104\" data-end=\"164\"\u003eThe Liquor Store Experience of the Future Report\u003c\/strong\u003e provides a forward-looking, data-driven examination of how U.S. liquor stores must evolve over the next 5–10 years to remain competitive in an increasingly experience-driven retail landscape. \u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"838\"\u003eKey insights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eConsumer shopping frequency and spending trends\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eThe role of discovery, tastings, and in-store experiences\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eStaff influence, personalization, and guided selling\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eImpulse purchasing and budget flexibility\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eGenerational differences, including Gen Z engagement\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eThe growing impact of non-alcoholic and emerging categories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1167\" data-end=\"1443\"\u003eBacked by proprietary consumer research and real-world retailer perspectives, \u003cstrong data-start=\"1245\" data-end=\"1279\"\u003eThe Liquor Store Experience of the Future\u003c\/strong\u003e delivers timely insights for retailers, suppliers, distributors, and beverage alcohol professionals preparing for the next phase of brick-and-mortar evolution.\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1531\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem\u003eLiquor Store Experience of the Future: Consumer Perspective\u003c\/em\u003e\u003cspan\u003e report is 11 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"PDF","offer_id":46566036177054,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/Liquor_Store_Consumer_Perspective.jpg?v=1770929167"},{"product_id":"the-liquor-store-experience-of-the-future-trade-perspective","title":"The Liquor Store Experience of the Future: Trade Perspective","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-start=\"186\" data-end=\"247\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"104\" data-end=\"585\"\u003e\u003cstrong data-start=\"104\" data-end=\"164\"\u003eThe Liquor Store Experience of the Future Report: Trade Perspective\u003c\/strong\u003e provides a forward-looking, data-driven examination of how U.S. liquor stores must evolve over the next 5–10 years to remain competitive in an increasingly experience-driven retail landscape. \u003c\/p\u003e\n\u003cp data-start=\"104\" data-end=\"585\"\u003eThe trade perspective explores how smart technology, inventory discipline, new revenue streams, and digital engagement strategies can help retailers protect margins, streamline operations, and create defensible growth beyond traditional bottle sales.\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"838\"\u003eKey insights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eOverview of retailer sales performance and upcoming outlook\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eOpportunities for new revenue streams\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eSocial media’s role as a brand-building and traffic-driving engine\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1167\" data-end=\"1443\"\u003eBacked by proprietary consumer research and real-world retailer perspectives, \u003cstrong data-start=\"1245\" data-end=\"1279\"\u003eThe Liquor Store Experience of the Future\u003c\/strong\u003e delivers timely insights for retailers, suppliers, distributors, and beverage alcohol professionals preparing for the next phase of brick-and-mortar evolution.\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1531\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem\u003eLiquor Store Experience of the Future: Trade Perspective\u003c\/em\u003e\u003cspan\u003e report is 7 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"PDF","offer_id":46648228905118,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/LiquorStoreTradeCover.jpg?v=1770929115"},{"product_id":"ready-to-drink-from-hypergrowth-to-strategic-maturity","title":"Ready-to-Drink: From Hypergrowth to Strategic Maturity","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-start=\"186\" data-end=\"247\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"104\" data-end=\"585\"\u003e\u003cstrong data-start=\"0\" data-end=\"58\"\u003eReady-to-Drink: From Hypergrowth to Strategic Maturity\u003c\/strong\u003e delivers a comprehensive, data-driven look at one of the most dynamic segments in beverage alcohol. Drawing from proprietary consumer research and industry-leading analysis, this report unpacks how RTDs have evolved from rapid, novelty-driven growth into a more segmented, competitive, and strategically vital category—now a key driver of overall spirits performance.\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"838\"\u003eKey insights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eEmerging opportunities across product formats\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eGenerational and multicultural trends\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"1165\"\u003eForces shaping demand, from premiumization and flavor innovation to moderation and at-home occasion growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1445\" data-end=\"1531\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem\u003eReady-to-Drink: From Hypergrowth to Strategic Maturity\u003c\/em\u003e\u003cspan\u003e report is 9 pages in length, and is only available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"PDF","offer_id":46666757406878,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/RTDReportCover.jpg?v=1775151289"},{"product_id":"cheers-to-choice-gen-z-drinking-habits","title":"Cheers to Choice: Gen Z Drinking Habits","description":"\u003cp\u003e\u003cspan style=\"color: rgb(253, 37, 37);\"\u003e\u003cstrong\u003eBEVERAGE UNIVERSE PRICE: $0\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-end=\"247\" data-start=\"186\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCheers to Choice: Gen Z Is Drinking Differently\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides a comprehensive look at how Gen Z is reshaping the beverage alcohol landscape through experimentation, premiumization, and a growing embrace of alcohol-free alternatives. Drawing on proprietary MyVoiceRewards consumer panel data, this report explores the evolving preferences, consumption behaviors, and category trends influencing one of the industry's most important generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe report reveals how Gen Z is expanding—not replacing—their beverage repertoire, with growing engagement across spirits, wine, beer, RTDs, and mocktails, creating new opportunities for innovation, product development, and marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eExplore key insights including:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eGen Z beverage consumption trends and category growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eThe rapid rise of mocktails and moderation\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003ePremiumization across spirits, wine, and beer\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eRTD consumption and evolving flavor preferences\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eGenerational shifts in drinking occasions and experimentation\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003eStrategic opportunities for brands, retailers, and suppliers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBacked by proprietary consumer research and real-time market data, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCheers to Choice: Gen Z Is Drinking Differently\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers actionable insights for suppliers, distributors, retailers, and marketers looking to understand and engage the next generation of beverage alcohol consumers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eCheers to Choice: Gen Z Is Drinking Differently\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is available in PDF format.\u003c\/span\u003e\u003c\/p\u003e","brand":"EPG Specialty Information Store","offers":[{"title":"PDF","offer_id":47916142100638,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0247\/6435\/files\/GenZReportCover.jpg?v=1782758039"}],"url":"https:\/\/epgspecialtyinformation.com\/collections\/consumer-reports-beverage-universe.oembed?page=2","provider":"EPG Specialty Information Store","version":"1.0","type":"link"}