The Liquor Store Experience of the Future

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The Liquor Store Experience of the Future Report provides a forward-looking, data-driven examination of how U.S. liquor stores must evolve over the next 5–10 years to remain competitive in an increasingly experience-driven retail landscape. 

Key insights include:

• Consumer shopping frequency and spending trends
• The role of discovery, tastings, and in-store experiences
• Staff influence, personalization, and guided selling
• Impulse purchasing and budget flexibility
• Generational differences, including Gen Z engagement
• The growing impact of non-alcoholic and emerging categories

Backed by proprietary consumer research and real-world retailer perspectives, The Liquor Store Experience of the Future delivers timely insights for retailers, suppliers, distributors, and beverage alcohol professionals preparing for the next phase of brick-and-mortar evolution.

The Liquor Store Experience of the Future report is 11 pages in length, and is only available in PDF format.